A conversation with Paul Nichols of PublisherFocus.com.

Today I spoke with Paul Nichols, you may remember him from his eBates days.  Paul now owns and operates PublisherFocus, a consulting agency geared to help affiliates grow their business.  So in a lot of ways, he provides services similar to JEBCommerce, but to affiliates not merchants.

Paul and I discussed the problem affiliates have in scheduling short term promotions and other functions on their site and the need for a good CMS system.  We also discussed how affiliates can get more sales out of smaller niche merchants.