Are You Adding Value - Something Unexpected?
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Are you adding value to your customers and to your merchant patners?
This is a short video shot from my favorite office, Calypsos’ Coffee in Coeur d’Alene Idaho. They offer business owners a great room to either host a meeting or to work from at any time of the day. The room provies a quite place that is comfortable and has all the necessities to work day to day. It’s a great place and the room is an unexpected value add that keeps us coming back and sets them apart from their competition.
They have something different that caters to a niche and is always being used. What are you doing that adds value? I hope you enjoy the video and I’d love to hear in our comments section below what you are doing.
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February 11th, 2009 at 2:14 am
The other point about value is that it's typically tied into a specific person or company, so value is attached, attributed or stuck onto something.
If value is strongly created (eg: SouthWest air), then it creates very sticky customers and significantly increases LCV (lifetime customer value).
Seems like it'd be only smart to work on that…
February 11th, 2009 at 10:57 am
Very good point Andrew. If you don't have a good product or company to promote, pre selling and adding value won't do much.