Are you adding value to your customers and to your merchant patners?
This is a short video shot from my favorite office, Calypsos’ Coffee in Coeur d’Alene Idaho. They offer business owners a great room to either host a meeting or to work from at any time of the day. The room provies a quite place that is comfortable and has all the necessities to work day to day. It’s a great place and the room is an unexpected value add that keeps us coming back and sets them apart from their competition.
They have something different that caters to a niche and is always being used. What are you doing that adds value? I hope you enjoy the video and I’d love to hear in our comments section below what you are doing.
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The other point about value is that it's typically tied into a specific person or company, so value is attached, attributed or stuck onto something.
If value is strongly created (eg: SouthWest air), then it creates very sticky customers and significantly increases LCV (lifetime customer value).
Seems like it'd be only smart to work on that…
Very good point Andrew. If you don't have a good product or company to promote, pre selling and adding value won't do much.