Outsourced Affiliate Management
Lately we have been talking about best practices in affiliate promotions. We’ve been writing here on our blog as well as discussing it with our team and our clients. Q1 is here and we completed our planning for the quarter, and part of that is developing good, solid promotions. One item that is often overlooked, [...]
We recently walked our new staff through Module 7 of our My Affiliate Coach training program – Effective Affiliate Promotions. We spent a great deal of time discussing common mistakes and horror stories relating to incentives. Providing an incentive for affiliates to promote your programs is a common tool affiliate managers use to encourage participation, [...]
Are you wondering through the forest of affiliate management, knowing where you want your program to be, but having no idea how to get there? Are you encountering obstacle after obstacle, setback after setback? Do you find yourself reacting to the environment and fighting fires, never really able to settle down and move ahead? Most [...]
Join JEBCommerce and make your office more earth friendly! We have partnered with one of their newest clients, OfficeFrog.com (http://www NULL.officefrog NULL.com/) to reduce our waste and make our office more earth friendly in general. We’d like to invite you to join us! OfficeFrog is giving away $500 in products to the affiliate with the [...]
I tend to consider myself a bit of an entrepreneur, always have. I can remember reading my dad’s business magazines growing up and dreaming of some grand adventure I’d have in the business world, running my own show. I remember thumbing through quite a bit of franchise magazines, Entrepreneur Magazine, Money and others that the [...]
I remember, vaguely, my first few years in affiliate management as a series of less then intelligent, or correct, decisions and actions like the one depicted to the left. It truly was a trial by fire and learn by doing type of experience for a number of reasons. Firstly, my first job out of college, [...]
Now that the kids are back in school, and I’m spending Thursday nights watching my son play center for his high school freshman football team, it’s time to make sure that we have everything in order for the coming Christmas and Q4 shopping season. Preparation is key and I tend to be a preparer. I [...]
One of our first students of our affiliate manager training program, MyAffiliateCoach, was Shane from Dean & Deluca. Shane went through our program shortly after it was completed. What is it exactly? The MyAffiliateCoach Program is a 12 week mentoring and coaching program designed to raise up solid, high performing and innovative affiliate managers, delivered [...]
Is the Grim Reaper at the door of your affiliate relationships? I’m being a bit dramatic here, but is it? One of the biggest killers of your relationships is lack of communication, and more specifically, lack of follow up or simply bad or untimely follow up. The good news is that one of the best [...]
One of the things I learned from working at and with several large, national, multi channel retailers, was the concept of same store sales. Now, don’t get me wrong, this isn’t a complex metric that I came up with, it’s only something I have found useful when managing affiliate programs. Whether retail programs, lead gen [...]
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