Outsourced Affiliate Management
A very typical phone call we receive, and probably at least one each week, is one from a new merchant looking for immediate sales through affiliate marketing. We love to get calls from new prospects and enjoy meeting new people and learning of new business models. It’s one of the reasons I love this industry. [...]
AffiliateBenchMarks is looking for affiliates, agencies and advertisers to fill out their 5 minute survey on the affiliate industry and your views of it. We’ve filled out this survey in the past, as have our clients, and the data you receive from it is fantastic. We highly recommend you take a few minutes and fill [...]
I saw this response on ABestWeb (http://abestweb NULL.com) a while back, and apologize that I don’t have that thread included here, sorry. This person responded to a termination letter they received because they had no clicks or sales in that particular program. His response is a perfect reason why you don’t remove affiliates based on [...]
4 things every multi-channel retail affiliate manager should be looking at to optimize their affiliate program. From new to file percentage to margin contribution, things you should be looking at.
Getting the most out of your affiliate manager – Logan Thompson’s blog post and Jamie Birch’s comments. A few notes on how to get the most out of your affiliate manager.
Answers to these questions will help you adequately plan for the performance of your affiliate program. But let’s start with the ballpark figure that you might be looking for. Here is our basic rule – you shouldn’t expect true performance and profitability before month 6. That is our general rule. Why? Managing an affiliate program takes time, it is resource intensive and you are dealing with a relationship based initiative. It takes time to identify partners, contact them, get them excited and get them optimized.
Many of you have may have already met one of our affiliate managers, Jeff Nilges, at Affiliate Summit West last month, but I would like to formally introduce you to him. Jeff joined JEBCommerce in spring of 2009 as an intern and after showing great potential; he was promoted to affiliate manager. His strong background [...]
Last week I went to CJU in Santa Barbara with our owner and CEO Jamie Birch. This was my first trip to CJU and the event certainly lived up to all of the hype. This was an exciting conference since it was my first since accepting a full time position with JEBCommerce. If you were [...]
“Widespread budget cuts in 2009 and demands from top management to do more with less have forced corporate marketers to step up their accountability/measurement efforts and improve collaboration with other organizational departments, according to (http://www NULL.ana NULL.net/news/content/1862) a recent survey from Marketing Management Analytics (MMA (http://www NULL.mma NULL.com/)) and the Association of National Advertisers (ANA [...]
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