Multi-channel retail affiliate programs are unique, complex and require different tactics, strengths and processes than other programs to be successful. They are a different animal altogether from lead gen, business to business and online only programs. You have to worry about things like new-to-file acquisition, channel cannibalization and margin contribution allocation. Here is a quick guide to some of the important things you should be doing, looking at, monitoring, or working towards when managing a multi-channel affiliate program.
We’ve prepared a pdf of 4 things you can be doing to optimize your retail affiliate program. This could also be good for affiliates to understand fully what multi-channel retailers are looking for from their affiliates.
Optimizing Multi-Channel Affiliate Programs (http://jebcommerce NULL.com/downloads/OptimizingMultiChannelRetailPrograms NULL.pdf)
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