Outsourced Affiliate Management
I remember a time, farther back than I care to mention, when I managed programs, well, from the hip. Runnin’-n-Gunnin’ is what we call it now. As a new affiliate manager, I just didn’t know any better. When I was asked what my program goals were, or where I wanted to be, I would just [...]
Last week we launched our affiliate management coaching and mentoring program, MyAffiliateCoach. A few days later we received our first printed workbook, over 140 pages of worksheets, tips and best practices. Here is a brief walk through. You can actually get to see the first 15 pages at blurb (http://www NULL.blurb NULL.com/bookstore/invited/985585/98ec2a3917027b6573f459708fb76a5a) (the price is [...]
Guest Post – Joe Sousa “From time to time, we have the good fortune of having a well respected, successful and knowledgeable individual provide a guest post for this blog. Today is one of those special days. Joe is a close friend of ours and his opinion as an affiliate is one we rely on [...]
Just a few moments ago, I wrapped up a meeting with our Director of Affiliate Management and all our affiliate managers. We went over our affiliate scorecard during this meeting. We use scorecards pretty extensively in managing our clients’ programs to ensure that we continue a methodical march forward to make sure we hit our [...]
Are you an ideal affiliate manager? We have been working with affiliate programs since 1999 and at times, we made some mistakes. I know, for those of you who know me personally, that is probably hard to believe (said with my most sarcastic voice), but it’s true. Many of these mistakes come from simply not [...]
We’ve been asked, here at JEBCommerce, for some time to offer a training, coaching and mentoring program for new and veteran affiliate managers alike. Many of our clients, especially those that have used our Affiliate Assessment and Success Roadmap (http://success NULL.jebcommerce NULL.com) services, have been looking for an on-going program to help their affiliate managers [...]
A few weeks ago, I had the pleasure of jumping on the phone with the founder of AFFMETER, Firuze Gokce. I had heard about this tool for affiliates from an affiliate friend of mine and thought it would be great to get the lowdown. From their site: “Affmeter is a focused, structured and manageable environment [...]
GetElastic, an enterprise ecommerce solution provider, recently posted about preparing for the ever-important Christmas and holiday season. I honestly can’t believe that we are actually starting to think about that already, I am just starting to enjoy the summer that came a little late and looks like it will be leaving all to soon. But, [...]
Thursday, July 8th, 2010 JEBCommerce (http://jebcommerce NULL.com), a leading affiliate and performance marketing agency, today announces that Roots Canada, Ltd., a leading lifestyle brand, has selected JEBCommerce to grow and manage both their Canadian and US affiliate programs on the Linkshare Network. Roots Canada Ltd. is known around the world for its quality leather goods, [...]
I love to see the companies I have worked with in the past announce new things, today is no different with the announcement by Coldwater Creek that they have a new mobile site (http://www NULL.prnewswire NULL.com/news-releases/coldwater-creek-goes-mobile-98054349 NULL.html?utm_source=twitterfeed&utm_medium=twitter). I spent many years at “the Creek” and still keep in contact with many of the people there. [...]
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