Outsourced Affiliate Management
Wednesday, May 5, 2010- JEBCommerce, a leading outsourced affiliate management agency, today announces that AmyAdele.com, a leader in hand-made, unique and irresistibly cute stationary, party invites and t-shirts, has selected JEBCommerce to grow and manage their affiliate program on the Linkshare Affiliate Network. “We interviewed several affiliate management organizations and chose JEBCommerce because of their [...]
Answers to these questions will help you adequately plan for the performance of your affiliate program. But let’s start with the ballpark figure that you might be looking for. Here is our basic rule – you shouldn’t expect true performance and profitability before month 6. That is our general rule. Why? Managing an affiliate program takes time, it is resource intensive and you are dealing with a relationship based initiative. It takes time to identify partners, contact them, get them excited and get them optimized.
Affiliates – there are a lot of great and respectable coupon sites that I have not only been fortunate and blessed to work with, but to also call close friends. For those of you that fall into that category, you are doing all the right things. For others who don’t think it’s that big of a deal, let me stress that this is a big issue for merchants. It is casting a shadow on our industry and I encourage you to reach out to these merchants and truly partner with them. When you look out for them, they really begin to look out for you.
It is becoming increasingly important to participate on these websites and take care of these partners. It’s not so much about branding anymore, it’s simply about sales. If you are where the consumers are, they will shop with you, if not, well then a better placed competitor will get the chance to close the sale.
So, if you are not working with Zappos, let’s get started today! Here is what you do, you can email me, with your CJ PID at jamie@jebcommerce.com. I’ll extend an offer to you through CJ and Ned and I will do all we can to make sure you are successful this holiday season.
If you have any questions or need any other help, just give me a call at 208-635-5164.
And there is the second benefit for affiliates, and merchants. Since the affiliate can use a direct link, they can then pass their link juice to the merchant. I have been told of affiliates that were able to acquire a few more points on commission in turn for using the ALE exclusively and direct linking to a specific merchant. More power to the affiliates here, and an added benefit for merchants.
Recently I had a discussion with my fellow panelists on our Pubcon panel and this issue was brought up. One thing we all agreed on, and I want to stress here is that our top producing affiliates, overwhelmingly, are those that we have long standing relationships with. Those that we know their phone numbers, their emails, their IM’s. This is from a group of individuals that I would say have experience managing over 100 programs (total guess, I know I’ve managed over 35 myself).
That got me thinking about all the modifications the networks could make to the affiliate application process and approval queue. At the end of the day, the better and more efficient this process, the more likely the networks are to generate increased revenue. I’m sure they are missing out on commission just in Scott’s case as I know he is top performer.
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