Internet Retailer released post Q4 information that I think adds even more food for thought for companies thinking of working with coupon sites and coupons in general. Fromtheir article: “21% of Top 500 e-retailers added coupons and rebates in 2008, according to data published in Internet Retailer’s 2009 Guide to Retail Web Site Design & Usability. Of the Top 500 retailers, 335 said they deployed coupons and rebates in 2008, up from 278 in 2007.” More retailers are using coupons and discounts, not only out of necessity but out of the need to stand out.
Coupon sites becoming increasingly important – #3 in series
November 29, 2008 By 9 Comments
Overall, I hope this series has shown that you can’t outright dismiss the importance of this group of affiliates. They drive an incredibly amount of sales, many are incredibly responsive, professional and really good people. Many of them I consider close friends and leaders in this field. Often times you can engage these affiliates in your couponing strategy and they can provide you with some great information and ideas. Afterall, they work with your competitors and they know what converts. They may prove to be very valuable partners.
Online Traffic to Coupon Sites Increases – 2nd in Coupon Research Series
November 26, 2008 By 2 Comments
It is becoming increasingly important to participate on these websites and take care of these partners. It’s not so much about branding anymore, it’s simply about sales. If you are where the consumers are, they will shop with you, if not, well then a better placed competitor will get the chance to close the sale.
Coupon Sites More Important as Economy Swings Down
November 25, 2008 By 10 Comments
Recent Comments